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December 1, 2008
BCMA - It’s All About You! Welcome to the latest issue of BCMA News! 1. Memorize This and You'll Be Worth a Fortune to Your Company: Schilit's Seven Shenanigans 2. Guarantees: What to Do. What to Look for. What to Avoid 3. Writing Effective Collection Letters 4. Requesting Updated Financial Statements When Poor Results Are Reported 1. Memorize This and You'll Be Worth a Fortune to Your Company: Schilit's Seven Shenanigans Shenanigan One: Recording Revenue Too Soon or of Questionable Quality
Shenanigan Two: Recording Bogus Revenue
Shenanigan Three: Boosting Income With One-Time Gains
Shenanigan Four: Shifting Current Period Expenses to a Later or Earlier Period
Shenanigan Five: Failing to Record (or Improperly Decreasing) Liabilities
Shenanigan Six: Shifting Current Revenue to a Later Period
Shenanigan Seven: Shifting Future Expenses to the Current Period (as a One-Time Charge)
Thanks to Dr. Howard Schilit. Guarantees are being increasingly used by savvy credit execs throughout the country to help secure open account transactions. We recently spoke with Jim McCoskey, formerly the commercial credit manager at cell phone giant T-Mobile, which authorized the bulk sale of phones and products to independent retailers around the country for resale to their customers. He used guarantees as an integral part of the credit process. The Personal Guarantee (PG) Form: Some Dos and Don'ts JM: First off, it's important to note that an attorney should review and approve any legal form used in your business. With that said, however, here are some important principles that have worked for us:
CT: Good points. Anything else? JM: Yes. In community property states (in which husbands and wives have equal and joint ownership of marital assets) consideration, in consultation with your counsel, should be given to requiring a personal guarantee from both parties to avoid a potentially adverse legal ruling that one of the parties cannot obligate assets of the other to guarantee a debt. Consideration should also be given to requiring notarized PGs to avoid potential signature validity issues if suit is brought against the guarantor. Writers of any business correspondence have to know how to influence others to see their point of view. The key in credit letter writing is that the letters must be especially well written since they are supposed to encourage a reluctant debtor to do something they don’t want to do - pay up! Avoid Business English Any book or seminar on letter writing will stress a conventional approach to business correspondence. Unfortunately, standard or conventional collection letters are frequently ignored. One way to improve letter-writing skills is to save copies of letters that you feel are especially effective. From time to time, credit professionals must review each of their form letters and revise them in order to make them as effective as possible. Experienced credit professionals know that effective letters: • Are concise, direct and east to understand. • Request immediate action. • Include all relevant information. • Have all relevant documentation attached. • If appropriate, give the debtor company a face-saving way out.
Brevity
Documentation
Be a Salesperson
Misuse of Tone • Is more demanding or threatening than required. • Stresses the creditor’s needs more than the debtor’s. • Conveys a condescending attitude. • Repeats points. • Is discourteous. • Is unprofessional. • Lacks tact. • Is not truthful. • Is not accurate. The tone of a letter should avoid unnecessarily antagonizing the debtor, no matter how severe the collection problem. A professional approach displayed in the credit letter will further support the facts contained in the letter and the serious nature of the problem. Therefore, the debtor should be more likely to respond appropriately. 4. Requesting Updated Financial Statements When Poor Results Are Reported Sometimes, when applicants or customers provide updated financial statements to the creditor or to a credit reporting agency, the statements indicate that the company might be in serious financial trouble. No credit professional can afford to ignore this type of information. Rather than jump to hasty conclusions, the more experienced credit professional will ask the debtor company to provide updated information. This more current information should enable the credit professional to make a better informed credit decision. A letter should be carefully written to cause as little offense as possible. The letter should assure the debtor company that you are looking for additional information in order to continue to extend open account credit, and that you are not looking for a reason or an excuse to withdraw the open account terms. The salesperson and the sales manager should be copied on this type of letter. If the debtor fails to provide the requested updated financial information, the creditor may have no choice but to withdraw or reduce the debtor’s open account terms. Here’s an example: [date] [customer name] [address] Attention: Milt Gibson [title]
Dear Mr. Gibson: I do not want to act hastily. Therefore, I would appreciate it if you would send me a copy of your company’s interim financial statements for the first six months of the year. Please include copies of your Balance Sheet, Income Statement, and Cash Flow Statement. I look forward to receiving this information shortly. If you have any questions or concerns about this request, please call me at (XXX) XXXXXXX. Thank you. Sincerely,
Melissa Ryan-Bonhall
cc: salesperson To learn more about subscribing to Credit Today, check out our web site at http://www.credittoday.com/ Credit Execs- NO to Federal Bailout of Automakers! Benchmarking Credit Insurance: Benefits - Raw Data Survey Results: Telecommuting Not Gaining Traction in the Credit Community Survey Results: Credit Executive Attitudes Towards Outsourcing Strongly Affected by Experiences With Receivables Outsourcing
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